01 — Brand
An identity with direction.
We developed the name, the logo and the visual identity. Purple and orange give Moving Mandate a distinct look; the manifesto sets out its course.
NameLogoIdentity
Logo animation
Case · Moving Mandate
You launch a brand with one team, not five suppliers.
For Moving Mandate we developed the name, brand identity, website and launch communication. One committed team connected the strategic choices to everything the outside world sees.
- Client
- Moving Mandate · Interim Management, within Heart of Talent
- Brief
- A brand of its own for an existing interim practice
- Output
- Name, identity, website, 15 films, posts and photography
- Approach
- One team, one design system, one point of contact
The question
The expertise was there. Now the brand.
Within Heart of Talent, the interim management practice was already up and running. It deserved an identity of its own: recognisable to experienced managers, credible to organisations looking for temporary leadership. The brief was to turn that expertise into a complete brand, with a high-end look and a considered use of resources.
The idea
Positioning as the shared starting point.
We developed strategy, design, web technology and media production together. That let every content decision carry straight through into copy, imagery and user experience. A shared design system and AI supported production. It made delivery more efficient and gave the client one team that kept sight of the whole.
The execution
From first workshop to launch.
From the brand identity, we built the tools for the launch. Each piece had its own job: make the brand recognisable, clarify the expertise or start a conversation.
Logo animation02 — Film and photography
Expertise gets a face.
Interviews and portraits put the people behind Moving Mandate in the picture. Two brand films and thirteen role films translate the positioning into concrete situations where interim management becomes relevant.
Brand filmRole filmsPhotography
Brand film · 16:903 — Website
A clear way in for both sides.
Clients find their way to temporary reinforcement. Interim managers can make their expertise known. The website takes both audiences from their own questions to a first contact.
WebsiteEnquiry flowsDesign system
Role films
When do you bring in an interim manager?
Short films make the need concrete: from guiding change and leading projects to cash management and ERP.
Change Manager
Programme or Project Manager
Cash Management
Transformation Manager
ERP Specialist
Social media
Building recognition, deepening the story.
Posts and carousels highlight Moving Mandate's vision, way of working and assignments. They give the brand different angles, with a recognisable design.
Posts and carousels · 3:4
The shoot day
The people behind the mandate.
In one shoot day we gathered interviews, portraits and atmosphere shots for the website and further communication.
Reflection
A foundation that keeps working.
Moving Mandate now has a brand identity and communication tools that fit together. The same foundation supports the campaigns that follow. For the client, the value lies in that continuity: a team that knows the positioning and can keep developing it.
Credits
Who built the brand.
- Client
- Moving Mandate · Heart of Talent
- Production
- For The Dream
- Strategy and direction
- Kutlu Taskin Tuna
- Brand identity and editorial
- Hanne Vanluyten
- Design and social media
- Rümeysa Özdemir
- Photography and film
- Eveline Santermans
- Website
- For The Dream
⎯Ready for action?
Ready to let your story
unmistakably speak?
Let's explore together how we can elevate your brand, digital interface, or media production.