Context & Challenge
When the government announced mandatory asbestos certification for certified inventory experts (ADI), Confocus anticipated a surge of search traffic and inquiries. As an established training institute for building and real estate professionals, they wanted to capture market share before competitors reacted.
The Strategy & Concept
Secure first-mover visibility. We designed a hyper-focused landing page answering every critical compliance question, backed by immediate Google Search Ads capturing high-intent search queries before others mobilized.
Execution & Action
We deployed a streamlined, conversion-optimized landing page with structured course dates, certification requirements, and an instant registration funnel. Targeted search campaigns captured searches for terms like 'become an asbestos expert' and 'certified ADI training'.
Results & Impact
Confocus claimed the top positions immediately. Course registrations filled weeks ahead of regulatory enforcement deadlines, solidifying their reputation as the go-to certification institute.
